{"id":163,"date":"2015-11-12T16:15:15","date_gmt":"2015-11-12T16:15:15","guid":{"rendered":"http:\/\/xn--vnzri-3qa7u.ro\/?p=163"},"modified":"2015-11-12T16:15:15","modified_gmt":"2015-11-12T16:15:15","slug":"stiluri-de-luare-a-deciziei-de-cumparare","status":"publish","type":"post","link":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/2015\/11\/12\/stiluri-de-luare-a-deciziei-de-cumparare\/","title":{"rendered":"Stiluri de luare a deciziei de cump\u0103rare"},"content":{"rendered":"<p>Stiluri de luare a deciziei de cump\u0103rare<\/p>\n<p><em><a href=\"http:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-164 size-medium alignright\" src=\"http:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-1-300x200.jpg\" alt=\"Stiluri de luare a deciziei de cump\u0103rare 1\" width=\"300\" height=\"200\" srcset=\"https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-1-300x200.jpg 300w, https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-1-100x67.jpg 100w, https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-1.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Consumatorul con\u0219tient de calitate\u00a0&#8211;<\/em>\u00a0caut\u0103 \u00eentotdeauna produsele de cea mai \u00eenalt\u0103 calitate, prin mersul la cump\u0103r\u0103turi \u00een mod sistematic \u0219i acord\u00e2nd mult\u0103 aten\u0163ie produselor cump\u0103rate. Pentru ei\u00a0un produs de calitate implic\u0103 \u0219i dorin\u0163\u0103 de avea un produs care s\u0103 \u0163in\u0103 mai mult timp.<\/p>\n<p><em>Consumatorul con\u0219tient de brand: <\/em>Acest stil se refer\u0103 la orientarea consumatorului de a cump\u0103ra produse scumpe care apar\u0163in unor branduri cunoscute. \u00a0Pentru men\u0163inerea statutului, oamenii acestia vor da o foarte mare importan\u0163\u0103 brandurilor pe care le cump\u0103r\u0103.<\/p>\n<p><em>Consumatorul con\u0219tient de inova\u0163ie: <\/em>Acest consumator caut\u0103 mereu varietatea \u0219i noutatea \u00een ceea ce cump\u0103r\u0103.<\/p>\n<p><em>Consumatorul interesat de recrea\u0163ie <\/em>\u00a0se refer\u0103 la m\u0103sura \u00een care activitatea de a cump\u0103ra este pl\u0103cut\u0103 \u0219i distractiv\u0103.<\/p>\n<p><em>Consumatorul con\u0219tient de pre\u0163<\/em>\u00a0se refer\u0103 la indispozi\u0163ia unui consumator de a pl\u0103ti un pre\u0163 ridicat pentru un produs sau dorin\u0163a de a cump\u0103ra doar produse care au pre\u0163uri mici.<a href=\"http:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-169 size-medium\" src=\"http:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-300x225.jpg\" alt=\"Stiluri de luare a deciziei de cump\u0103rare\" width=\"300\" height=\"225\" srcset=\"https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-300x225.jpg 300w, https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare.jpg 1024w, https:\/\/xn--vnzri-3qa7u.ro\/wp\/wp-content\/uploads\/2015\/11\/Stiluri-de-luare-a-deciziei-de-cump\u0103rare-100x75.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em>Cump\u0103r\u0103torul impulsiv: <\/em>Acest model se caracterizeaz\u0103 prin cump\u0103rarea unor produse neplanificate.<\/p>\n<p><em>Confuz din cauza prea multor op\u0163iuni: <\/em>Acest lucru se \u00eent\u00e2mpl\u0103 c\u00e2nd consumatorul este bombardat de informa\u0163ii.<\/p>\n<p><em>Consumatorul loial brandului: <\/em>Acest model se refer\u0103 la m\u0103sura \u00een care consumatorul \u00ee\u0219i formeaz\u0103 obiceiuri de cump\u0103rare \u0219i sunt loiali unui brand preferat.<\/p>\n<p><em>(Consumer Styles Index (CSI))<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stiluri de luare a deciziei de cump\u0103rare Consumatorul con\u0219tient de calitate\u00a0&#8211;\u00a0caut\u0103 \u00eentotdeauna produsele de cea mai \u00eenalt\u0103 calitate, prin mersul la cump\u0103r\u0103turi \u00een mod sistematic \u0219i acord\u00e2nd mult\u0103 aten\u0163ie produselor cump\u0103rate. Pentru ei\u00a0un produs de calitate implic\u0103 \u0219i dorin\u0163\u0103 de avea un produs care s\u0103 \u0163in\u0103 mai mult timp. Consumatorul con\u0219tient de brand: Acest stil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3,5,7],"tags":[],"_links":{"self":[{"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/posts\/163"}],"collection":[{"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":5,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/posts\/163\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xn--vnzri-3qa7u.ro\/index.php\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}